TV AD FEATURING FORMER PLANNED PARENTHOOD MANAGER TARGETS D.C. AREA
$90K Ad Buy Featuring Abby Johnson Exposes Planned Parenthood’s Abortion-Driven Business Model
WASHINGTON, D.C. – Today, a coalition of pro-life organizations led by the Susan B. Anthony List Education Fund announced the launch of a $90,000 television ad campaign in the Washington, D.C. area featuring former Planned Parenthood Clinic Director Abby Johnson exposing the true corporate realities behind Planned Parenthood’s business model, one which requires an “abortion quota” to increase revenue. The ad, which starts Tuesday, March 29 and will run through Thursday, April 7 on D.C. area cable.
“There is no better testament to why Planned Parenthood must be defunded than the account of a former insider whose life work is to serve women and saw first-hand how it exploits them,” said Marjorie Dannenfelser, president of the Susan B. Anthony List Education Fund. “She found out the hard way that Planned Parenthood hides its true mission and deceives the public about its health services. If this Congress cannot find the moral courage to relieve taxpayers of the burden this scandal-plagued organization places upon them, it is not serious about budget reform.”
Joining the Susan B. Anthony List Education Fund in co-sponsoring the ad are Expose Planned Parenthood coalition group members American Values, Catholic Advocate, and CatholicVote.org Education Fund.
“The abortion industry is often falsely portrayed as a big-hearted caring industry that simply wants to serve low-income women,” said Brian Burch, president of the CatholicVote.org Education Fund. “This is the lie that Abby Johnson has courageously exposed. Planned Parenthood is America’s leading abortion provider, and a billion-dollar organization profiting off the American taxpayer. Americans deserve the choice to help women without being forced to fund the abortion giant Planned Parenthood.”
“Abby Johnson’s powerful witness shows that Planned Parenthood doesn’t care about women, it cares about abortion,” said Matt Smith, vice president of Catholic Advocate. “Abby’s testimony reveals that Planned Parenthood doesn’t work to reduce the number of abortions but instead encourages employees to increase the number of abortions it performs. No wonder Planned Parenthood is America’s largest abortion provider.”
“For far too long, Planned Parenthood has tried to tell the American people that it works to reduce the number of abortions,” said Gary Bauer, president of American Values. “Yet, every year, the number of abortions they perform increases. Now we know why. Planned Parenthood is centered around abortion and actively tells employees to sell its lies to more women to fatten their bottom line.
The Abby Johnson ad can be seen here. The partial script reads:
Abby: I JOINED PLANNED PARENTHOOD BECAUSE I WANTED TO HELP POOR WOMEN WITH REAL HEALTH CARE NEEDS.
I STILL DO.
Abby: I LEARNED THAT PLANNED PARENTHOOD IS NOT ABOUT WOMEN’S HEALTH AT ALL.
THEIR PRIMARY PROFIT CENTER AND THEIR ENTIRE CORPORATE CULTURE IS ABOUT ABORTIONS.
Announcer: PLANNED PARENTHOOD IS AMERICA’S LARGEST ABORTION PROVIDER. NINETY-EIGHT PERCENT OF THEIR SERVICES TO PREGNANT WOMEN ARE ABORTIONS. AND THEY RECEIVE OVER $360 MILLION IN TAX DOLLARS EVERY YEAR.
Abby: MY SUPERIORS ACTUALLY INSTRUCTED ME TO INCREASE THE NUMBER OF ABORTIONS AT MY FACILITY.
The Susan B. Anthony List Education Fund is a 501(c)(3) organization dedicated to protecting women and educating the public on abortion.
For further information, please contact Kerry Brown at (703) 470-1926 or firstname.lastname@example.org.
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