SBA List, NOM Launch ‘Our Values’ Latino TV Ad in California U.S. Senate Race

WASHINGTON, D.C. – Today, the Susan B. Anthony List (SBA List) and the National Organization for Marriage (NOM) announced the launch of a $200,000 Spanish television ad campaign highlighting the contrast between California U.S. Senate incumbent Barbara Boxer and challenger Carly Fiorina on sharing Latino family values.  The effort coincides with a $100,000 SBA List voter education effort including a Google ad campaign focusing on California Latino voters and a “Vota Tus Valores” bus tour sponsored by SBA List, NOM and the American Principles Project making 43 stops in Latino neighborhoods throughout the state.

“Pro-life California Latinos are a force to be reckoned with,” said SBA List President Marjorie Dannenfelser.  “The majority of Latinos are pro-life and comprise an increasing percentage of the California voting bloc.  Latino voters need to know who will stand up for their values in the U.S. Senate and Carly Fiorina is that leader.  Barbara Boxer is not.  Carly embraces and advances the rights of women and unborn children while Barbara Boxer has consistently undermined them.”  

“There could be no greater contrast between Carly Fiorina’s commitment to protect Life and Barbara Boxer’s continual imposition of a pro-abortion agenda on her constituents.  This joint effort will help Latino voters know who really shares their values.”

NOM President Brian Brown added, “California’s Latino population is socially conservative and supports the family values of Life, marriage and work.  They voted strongly in favor of Proposition 8 and they are pro-life.  Barbara Boxer does not share these values. She is a knee-jerk, strident partisan who ignores the values of her constituents in order to practice bitterly divisive politics.”  

“When she had an opportunity to provide thousands of jobs for immigrant Latinos, she voted against immigrant jobs.  We believe that once Latinos understand where the candidates stand on these important issues, they will support Carly Fiorina.”

The 30-second television spot entitled “Our Values” will air in Spanish on Telemundo, Telefutura and Univision for one week in the San Diego, Los Angeles and Fresno markets beginning October 7.  The script:

Our values make our people special.

Work. Family. Children.

Barbara Boxer doesn’t share our values.

She supports abortion and homosexual marriage…

…and voted against immigration reform to permit our people to come here legally to work.

We’ve had enough of her talk.

Carly Fiorina for US Senate. Our values.  Our senator.

The National Organization for Marriage and the Susan B. Anthony List are responsible for the content of this advertisement.

In Spanish, the script will read:

Nuestros valores hacen a nuestra gente única.

El trabajo. La familia. Nuestros hijos.

Barbara Boxer no comparte nuestros valores. Ella apoya el aborto y el matrimonio homosexual, y votó en contra de la reforma de inmigración que permitiría a nuestra gente venir a trabajar legalmente.

Hemos tenido suficiente de su discurso.

Carly Fiorina para el Senado de los Estados Unidos.
Nuestros valores. Nuestra senadora.

La National Organization for Marriage y la Susan B. Anthony List son responsables por el contenido de este anuncio.

The Susan B. Anthony List plans to spend $6 million on voter education in the midterm elections, including $3 million on key Senate races. The Susan B. Anthony List is a nationwide network of over 280,000 Americans, residing in all 50 states, dedicated to mobilizing, advancing, and representing pro-life women in politics.  Its connected Candidate Fund increases the percentage of pro-life women in the political process.                               

                                                                                                 
For further information, please contact Kerry Brown at (703) 470-1926 or kbrown@sba-list.org.

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